Video Transcript:

Hey everyone, Ricky Chu from Chu’s Packaging Supplies here. Today, we’re going to talk about custom printing and why your GCMI or PMS colors might be a shade off. The first thing to keep in mind is that everybody’s computer monitors or printers are calibrated a little bit differently. So GCMI 74 red might look a little different on your screen than it does on mine.

That’s why we all use a color book, but even the color book, isn’t a hundred percent because you have to factor in what you’re printing on. If you’re printing on white, then your color is going to get very, very close. But if you’re putting it on a craft colored box or tape, then there’s going to be a little bit different on the shade because of the darker brown coming through.

You can see the difference in this color book here. As you can see, the darker paper will yield a slightly darker result. Side-by-side you can see that the white base is going to be a lot lighter than the dark base. For the most part, the ink is going to come out just fine. But if you’re very particular about your color and your branding, then it’s important to order an ink draw down before production begins. For more information, on custom printed boxes and tape.

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